BPCL.MC/01. Advertising and Consumer Culture

Abstract

This is a collection of advertising ink blotters, an absorbent paper used to blot the excess ink off paper and prevent smearing when using fountain pens. With strong visual images on the front of the blotters, manufacturers and businesses gave them away to customers as free promotional items. Advertising ink blotters were used from the 1900s through the 1940s until the ballpoint pen was invented.

Abstract

This is a collection of advertising proofs dating from the mid-to-late 1960s.

Abstract A 3-box collection of 8" x 10" black and white photographs of window displays from the Best & Co. store in New York City from 1933-1934 (taken by Worsinger Photo, NYC). The displays garnered the Socrates' High Award of the Year (an advertising campaign competition) in 1934, defeating department stores around the country. Photographs of the display manager, Richard Terhune, and his assistant, Mary Clark, are included as well as information on the competition in Modern Display from October...

Introduction The Liebig Company is an English firm that started widely producing “meat extract” after it was created by Justus von Liebig. The meat extraction process created a concentrate and preservation of the essential nutrients and flavors of beef in the form of paste or bouillon cubes. The production of the meat extract was started in 1850 and was named after its inventor. “Liebig Fleischextrakt” was soon sold all over the world with its main production taking place in Fray-Bentos and Colon, South...

Introduction Patented in 1892 by lawyer Joshua Pusey, the matchbook, a seemingly insignificant piece of cardboard enclosing a handful of disposable paper matches, quickly became the staple advertising space at the dawn of the 20th century. Beginning with beer company Pabst and tobacco company Bull Durham, businesses big and small started to purchase printings of books from match companies such as Diamond and Ohio which found their way into millions of coat pockets, hotel rooms, and restaurant...

Introduction This is a collection of printed and other materials used for marketing romance Author/Publishers and books. The collection includes well-known Author/Publishers such as Nora Roberts and self-published Author/Publishers. Made up of primarily printed material, the collection features book previews, postcards, posters, among other unusual items such as temporary tattoos, picture frames, and fake crystals that have been used by Author/Publishers and publishers to make readers aware of their...